COMPANY BACKGROUNDER
Introduction
Advanced Business Analytics (M) Sdn Bhd (ABA) is the leading one-stop IBM SPSS statistics software and analytical solutions company. Established back in July 1999, ABA (formerly SPSS BI (Malaysia) Sdn Bhd) is the legacy distributor for all SPSS products and consulting services in Malaysia and Brunei. With the acquisition of SPSS Inc. by IBM in 2009, the SPSS brand is now renamed IBMSPSS and our goal is to continue to serve the marketplace with the IBM SPSS product offerings. Our expanded product & services portfolio now includes a reputable statistical based research software, VERBI MAXQDA product range.
Goals
To increase customer satisfaction, number of active customers, and higher level of employee satisfaction.
Mission
To be an applications and solution-oriented marketing company in driving the widespread use of predictive analytics, data mining and statistics in Malaysia and Brunei.
Key Strength
We have a proven product line that commensurate with the market needs and demands in terms of analytical and statistical solutions, data mining, reporting, graphical presentation and operating environments.
We have a local User Group known as the “Advanced Analytics & SPSS Users’ Association of Kuala Lumpur and Selangor” (AASUG) with its 700-plus strong members that provide a forum for technical exchange and know-how. Various members of the User Group conduct monthly ‘hands-on’ workshops and annual conferences to cater to the growing needs of statistical and analytical demands of the users.
Strategy Focus
We endeavor to provide the data analysis tool to meet all application needs in the areas of CRM, research, survey and data analysis, management, reporting, strategic decision making, resource planning, training and consulting.
We strive to provide value and quality service in the form of technical consultancy, effective marketing and training to our customers.
We are committed to long-term relationship with all our clients. Each business dealing with our clients is to us, a beginning of a new working relationship. We expect our clients to be part of the IBM SPSS family. To achieve this, we put ourselves in our clients' position to help them achieve their goals using IBM SPSS products as the means and tools.
IBM SPSS’ Offerings
IBM SPSS leads in data mining and statistical analysis solutions. Today, IBM SPSS provides solutions that discover what customers want and predict what they will do. The company delivers solutions at the intersection of customer relationship management and business intelligence that enable its customers to interact with their customers more profitably. IBM SPSS solutions integrate and analyze marketing, customer and operational data in key vertical markets worldwide, including banking, finance, insurance, telcos, manufacturing, retail, healthcare, market research, public sector and the academia.
